Nomaan Sheikh Founder & CEO Digi Persona Global

Nomaan was born on 10 April 1989 in Jeddah, Saudi Arabia. He completed his school education in 1999 in computer science from Jeddah then he moved to Pakistan and enrolled himself in Askari College in pre-engineering and completed his intermediate in 2008. Soon after that, he graduated from (PIDC) government college in 2011.

During 2009-2010, Nomaan enrolled himself in a diploma course of integrated animation and enhanced his skills in digital communication whether its media or multimedia.

In 2011, he joined Mobilink (formerly Jazz) as a Corporate Account Executive – Enterprise Solutions, where he contributed to teams postpaid and BlackBerry sales figure and introduced a new tracking facilitation for companies to track sale team and customize from Mobilink Tracking via Google Maps and to explore new market possibilities to ensure monthly sales flow. One of his responsibilities was to target untapped accounts for customs solutions and competitors accounts to maintain market leadership.

In June 2012, he started working for The Next Big Thing (TNBT) as Assistant Digital Manager – Client Services & Business. As a multiple position holder in a digital media agency his role in the company was pretty dynamic. His prime responsibility was to work-collaboratively with the business development team, brand management team, and development team to ensure successful execution of his product cycle for various clients. His further responsibilities included managing pre-sales documentation, working with the top management team to build digital concepts of our clients and to introduce new ideas to improve our current process, managing potential leads to convert them into deal.

Later in 2013, he joined Apna FM Network as an Assistant Marketing Manager where his core responsibilities were team management, developing sales plan, selecting and growing a new team to scale up a new business creation, act as a mentor and coach the team members.[3]

In 2014 he started in Crea8ive Bench as a Head of Business Operations for three months. As a part of a leading full service interactive digital media agency he was responsible for providing effective, clutter breaking, creative solutions to marketer. He worked in the core team to aggregate media businesses of different media agencies in Pakistan. And involved in creating business and digital marketing strategies for existing clients and new business pitches. Later on he was appointed as business Operation Manager and leads a core delivery team spanning account management, business development, technology and social media to acquire, sustain and expand client relationships

From 2014 to 2016 he worked in B.A Modern Media Consultant first as General Manager Marketing where his responsibilities were to lead agency pitches to prospective clients and grow agency top line revenue; create strategic proposals to promote services; front end manages the client relationship; manage the marketing strategy by image building, corporate communications, and brand projection to rapidly grow the company’s exposure to both the corporate and government sector; and manage the HR and Admin strategy by training and developing the team to learn and adapt to the latest advertising trends, improving quality of proposals and evaluating employees’ work performance. Later in the same company, he also served as a Digital Marketing Consultant where his job was to create advertising media strategy and plans for interactive and traditional media buys; Google Ad-Words Search, Shopping & Analytics Certified, Facebook Certified Buying Professional; maintain media campaigns through launch and conclusion including managing reporting, optimization and posting; expert in DoubleClick (DCM, DBM), Proficient with Flash talking and Sizmek; and to manage digital reporting and analytics on daily, weekly and monthly basis.

He was associated with IAB (Interactive Advertising Bureau) in 2017 and holds a degree in online marketing fundamentals. Nomaan has also done several courses and holds diplomas from Arena Multimedia in digital marketing and social media advertising strategies.

In 2018, before founding his own agency, Digi Persona, he worked in Viral Edge as Director marketing media, where his primary responsibilities were to attend strategy meetings and brainstorm on media buying initiatives and suggestions; discuss projects with clients; manage the media department; train and supervise media department employees; coordinate launch of media campaigns with marketing; decide how best to communicate messages; build relationships with media sales companies; negotiate rates with media sales companies to obtain most competitive prices; gain client approval for each campaign phase; work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; track down and buy space in print publications or television markets; resell space to advertising agencies; and to recommend which days and times ads should run. During his stay at Viral Edge, he has supervised marketing for many brands including Facebook, J. (Junaid Jamshed), and Kashmir Park (formerly, Askari Amusement Park.

Nomaan is Global Partner Advisor (Meta Partner) at E.Ocean which is an omni-channel cloud communication platform that enables businesses to communicate with their customers using SMS, WhatsApp and Voice in a quick, secure and reliable way. E.Ocean offers a comprehensive portfolio of services that includes omni-channel messaging APIs to support alerts, notifications and two-factor authentication use cases. E.Ocean enables over 2000 businesses and brands to power interactions with their customers through our programmable communication APIs and web applications across Marketing, Service Delivery and Customer Support. Its focus areas are Messaging APIs, Digital Connect, and Automation Tools. Digital Connect, is a multi-channel customer engagement platform that empowers businesses to build conversational relationships with their customers via chatbots and live agents at scale over digital channels such as WhatsApp, Facebook Messenger, Instagram and Google’s Business Messages.

Nomaan founded Digi Persona in 2021, a complete solution for your digital marketing, media handling, website development, PR or anything related to digital marketing with an experience of more than 13 years in the field of digital marketing and PR and noticing the change in digital world. He started his business to build his brand as one of the best in the digital marketing world.

Digi Persona (PVT) LTD & Digi Persona LLC and Mediaocean + 4C are proud to announce that the cross-national agencies have collaborated together for their partnership which will further help in building digital analytics and disrupting the advertising hemisphere through combined efforts in campaign building and cross platform enabling for digital marketing.